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14 Hours in an AMC Movie Theater

Associate Editor screens all 5 Oscar nominated films for "Best Picture" in a single day!

Jimmy J. Tran (MPA '09 and OJ), Associate Editor

Issue date: 3/2/09 Section: Reviews
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For several years now, AMC (which coincidentally stands for American Multi-Cinema) holds an event called "Best Picture Showcase" the day before the Oscars.

As background, the Best Picture title is basically the most coveted award handed out on Oscar night (held on February 22nd), perhaps the biggest night in Hollywood.

The AMC "Best Picture Showcase" works as follows: you pay $30 to obtain entrance into a marathon viewing session of the 5 films nominated for "Best Picture." In addition to the viewing experience itself, you get unlimited popcorn and the chance to win prizes from "Oscar Trivia."

Knowing that Meryl Streep is the most-nominated actor/actress of all time (with a mind-boggling 15 nominations), for example, would have earned you a T-shirt or something equally nifty.

Thanks to a generous sponsorship from AMC, yours truly made it out to Methuen, MA (check Google Maps for proof that such a place exists) to partake in the glory and magnificence of the cinema experience.

Here was the schedule for the day:

"Milk": 10:30am
"The Reader": 1:05pm
"The Curious Case of Benjamin
Button": 3:45pm
"Slumdog Millionaire": 7:15pm
"Frost/Nixon": 9:45pm


Prior to the day, I read up on the Best Picture Showcase and the movies which would consume over 14 hrs of my Saturday. One blogger described the experience as follows: "Amazing! You feel like a kid at a summer camp movie marathon. It gives you a legit reason to stay in PJ's all day."

With this information in mind and my expectations calibrated for a long, long day, I headed out to Methuen.

Upon entering the theater, I noticed two things. First, the crowd held a very particular suburbia aura and came armed with snacks and numerous goodies. Come to find out, many were repeat customers, and almost all were locals. I overheard one person say, "this is my third year at the Best Picture Showcase…and it's the highlight of my year!"

Second, I quickly realized that the movies (albeit each excellent in their own right) together created an emotional roller coaster not for the weary of heart. The subject matter ranged from poverty-stricken slums in Mumbai to reconciliation in Germany…a bad combination for someone who is emotionally unstable.

So the day proceeded as follows: "Milk," Sean Penn's latest brilliant creation where he completely embodies the character of gay rights activist Harvey Milk. He is most certainly a man born to act (I've been an enormous fan ever since his "I Am Sam" performance).
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Tom Dolembo

posted 3/02/09 @ 8:43 AM EST

Nice article. Stan Durwood, a Harvard College grad and owner of AMC in Kansas City was an entrepreneur with a mission. He inherited a shabby movie theater chain and one day decided to split it up into smaller theaters, four wall productions, give people a great experience. (Continued…)

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