Spring Break
Consumers now live in a world where their product choices are endless, their lives are more hectic than ever, and rapidly improving technologies surround them. Thus, marketers must work harder and smarter in order to capture consumers' attention. This dynamic that exists today was the theme of the 2007 Marketing Conference, entitled "Marketing to Win: Changing the Rules of the Game. (0) comments
"You Press the Button, We'll Do the Rest": George Eastman, founder of Eastman Kodak in 1888. Rarely does a simple company slogan outlast the most recent marketing campaign, but this corporate mantra has driven Kodak for well-over 100 years, through turbulent times and now into the digital age. (1) comment
On an otherwise frigid night, Burden Auditorium radiated tradition from the soulful and spirited show gracing its stage. The audience was treated to a delightful and educational exposition of African Diaspora's art, culture, and history as the African-American Student Union (AASU), the Caribbean Business Club (CBC), and the African Business Club (ABC) collaborated in bringing us their annual production of Sankofa. (0) comments
