Spring Break
The following is a response from one of the 199 applicants who was denied further consideration for admission due to involvement in the hacking incident: I am one of the unfortunate "hackers". Luckily I got the "dinged" letter otherwise I would be really furious.
Dean Kim Clark issued the following statement to clarify the action taken by the administration to those applicants who accessed sensitive admissions information: I would like to have the last word on Harvard Business School's policy regarding applicants who hacked into the ApplyYourself, Inc.
Could it be that mass marketing is dead? It would certainly appear so with the desperate attempts by behemoths like McDonalds, Coke, and Nike to capture our attention with flashy commercials and endless giveaways. But, if mass marketing isn't dead, it's surely on its last leg.
